This funk group enjoyed a string of inventive hits in the early 80s that, for verve, style, and wit, often matched the output of their mentor, Prince.
Flamboyant singer Morris Day played drums in Prince’s junior high school band, Grand Central. After several years on the local R&B circuit he hooked up with Prince and the highly popular Minneapolis funk band Flyte Tyme who, after singer Alexander O’Neal was deemed surplus to requirements, were renamed The Time.
The band enjoyed immediate success on the R&B chart with the hits “Get It Up”, “Cool”, and “777-9311”. The latter was taken from their brilliant follow-up, “What Time Is It?,” on which their sound was honed to a razor-sharp edge and Day’s rampant, preening sex-machine persona was just about kept in check.
In 1984, Morris Day starred in Prince’s highly successful movie “Purple Rain.” The Time also appeared in the movie, while two of their featured songs, “Jungle Love” and “The Bird,” entered the US Top 40. By the time the latter charted, however, the band had split-up. Day concentrated on a solo career topping the R&B chart and reaching the US Top 30 in 1988 with “Fishnet”.
In the meantime, their former band mates, Harris and Lewis, had established themselves as black music’s leading production team under the title, Jimmy Jam and Terry Lewis, enjoying particular success with Janet Jackson in the late-80s. Nevertheless, the original line-up re-formed in 1990 to record the excellent “Pandemonium,” which spawned the US Top 10 hit, “Jerk-Out,” and became their highest charting album. Various members have continued to meet up to play live dates and jam in the studio.
Hit songs include:
-Jungle Love
-The Bird
-Jerk Out
-Gimme What’cha Got